When you choose to rent out your RV, you are giving fellow adventurers and travel enthusiasts the gift of RV travel. If you are looking to drive even more traffic to your listing to ensure that your RV is always rented out when you are not using it – especially in the upcoming fall and winter months - keep reading… We are here to help you out!
There are many tactics you can use to promote your RV rental listing on RVezy if you’re looking to secure more bookings for your rig. One tool, which is growing increasingly popular among many RV owners, is the use of a personalized website that is dedicated to promoting their RV rental listing!
We currently have a few owners on RVezy who have made custom sites for their listings:
While it may seem like a lot of work to build a website, these days, there are tools available (many of which are free) that can help you build a professional and sleek-looking website in a matter of minutes. These tools usually require no previous coding knowledge and provide helpful customer service that can walk you through the process, such as:
Creating a website for your RVezy listing will help you increase awareness for your RV rental, in addition to working like an online business card. It is the best way for you to offer potential renters an introduction to your listing so that they can easily refer to it if they are looking for more information.
So, are you ready to take the next step? Here are 5 important pieces of information to include on your website if you are ready to drive more renters to your RVezy listing!
1. Choose a memorable name
Start off by creating a unique and catchy title for your site. It is important that your website name is relatively short and easy to remember so that renters will be able to easily find your listing when they need it. If possible, try to use the title of your RV listing on RVezy as your website title so that you can maintain a consistent brand for your rentals. That way, you will be able to avoid confusing your potential renters.
Next, welcome your website visitors with a jaw-dropping cover picture that really showcases the uniqueness of your RV. This is the first touchpoint that site visitors will have with your RV, so it is important that choose a photo that is well-lit, clear and has your RV in the front and center.
If possible, add more than one photo of your RV, as one picture is rarely ever enough to help potential renters reach a decision. By adding multiple, detailed photos of the inside and the outside of your RV, you will be able to reduce the number of questions from your potential renters, helping you move them from prospect to renter faster.
Try to give your potential renters a complete and accurate picture of your RV so that they know what to expect inside and out. Another great way to do this is to add a video walk-through of your RV to your website. There is a reason why video was the most popular form of media in 2017, with 80% of people choosing to receive their information through video as opposed to images and text. People want to have an idea of what it is exactly that they will be getting, and video is the best way for you to do that.
If you haven’t already, be sure to check out our blog How to Boost your RV Rental Listing using Video to learn how you can go about creating your first video.
Tell renters where your RV is located, what they can expect with the rental, and describe all the features that make your RV special. You can also use this space to show off all the amenities that your RV has to offer which will make their stay more comfortable.
If you offer any add-ons, this is a great spot to detail them so that your potential renters know what additional features are available to them for their vacation. If it makes things easier, try to think of all the necessary things you would mention in your RVezy description and list them here.
It is important to provide pricing that is transparent and up-to-date so that visitors know what to expect in terms of cost and know exactly what it is that they are paying for. Try to include all possible costs, in addition to your add-on pricing so that people are not shocked by any hidden charges, as hidden costs can turn them away from renting your RV.
Be sure to list both your High Season and Low Season pricing so that your renters know how much they will be expected to pay when they are making their booking, based on the time of year they are planning their trip for.
If you have reviews about your RVezy listing from past renters, your website is a great place to showcase them for any potential renters who come by your site. By showing your potential guests all of your great reviews from past renters, you will be able to build their trust by showing them what others have to say about your RV rental.
In addition, potential renters may become convinced to rent your RV if they find great reviews about the thing that matter the most to them in making their decision.
The final thing you will need to add to your website is a link to your RVezy listing. You can add the link in multiple places to encourage your renters to click through to your listing on RVezy. This will make it easier for them to communicate with you through our secure messaging system, hep you manage all of your booking requests and will ensure that your RV is protected by our $2M insurance protection that will cover you in any eventuality.
Once you have your website up and running, you will be able to start using it as a promotional tool for your RVezy listing! One great way to promote your website is to post about it on social media. You can share the link as well as an image of your RV on your Facebook profile so that your friends can see it. It is also a good idea to encourage them to share your post so that your listing will be exposed to their group of friends as well. You can also get into RV community groups on Facebook and share your RV there as well. You will just need to take note of each group’s rules as some may discourage self-promotion.
If Facebook isn’t your thing, you are more than welcome to promote your website on Twitter, Instagram or LinkedIn. It is best to share it on all the social media sites where you have an account in order to ensure maximum exposure for your RV. In your posts, encourage people to share your website, and/or book the RV. The more exposure you give your RV listing the better!
Another idea is to add your website to your email signature so that it will be shared each time you send an email. You can even add it to your business cards if you would like to get even more exposure!
While it is not necessary to create a website for your RVezy listing, it can definitely go a long way in increasing awareness for your listing and attracting more renters to book your RV. Before you start boosting your RV listing on RVezy, please make sure that it is up-to-date with clear photos, a detailed description, accurate add-ons and an updated availability calendar. To go through the entire checklist, you can download the Walkthrough of the RVezy Dashboard.
This is the third blog in our series of posts on how you can make your RV rental listing stand out. If you haven’t already, be sure to check out our last two posts which cover how you can boost your RV rental using Kijiji as well as video to help maximise your listing.
When you rent out your RV during the times you are not using it, it’s not just a great way to make extra cash - it's a rewarding experience that allows you to connect with fellow RV enthusiasts and travellers, to help bring to life their next RV adventure!
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