This is the fourth blog in our series of posts on how you can make your RV rental listing stand out. If you haven’t already, be sure to check out our last three posts which cover how you can boost your RV rental using Kijiji and video, as well as how to build a website for your listing.
Winter is right around the corner, but that doesn’t mean your bookings have to slow down! There is great demand for RVs throughout the winter months from snowbirds who are looking to escape the cold, tailgaters who are following football games, as well as families who head to Florida for a Disney World getaway.
If you have not stored your RV for the winter yet and are looking to take advantage of upcoming bookings, you’re in luck. In this article, we will walk you through how you can use social media to pull renters in over the next few months.
There are many creative methods you can use to to reach potential guests. Almost everyone has some sort of social media presence nowadays, so why not use that audience to promote your listing?
Here are 6 ways to promote your RVezy listing using social media.
Facebook is a great place for you to start promoting your RVezy listing. As of April 2018, over 2.23 billion people were active on Facebook. This means that Facebook is a great place for you to be promoting your RV as there is a large pool of potential renters that you could tap into by using this platform.
There are many ways great way to start sharing your Rvezy listing on Facebook. You could start by creating a post letting your friends know that your RV is up for rent. It is also a good idea to encourage them to share your post so that your listing will be exposed to their group of friends as well.
For best results, it would be best to post about your listing more than once. Once a week or every two weeks should be good, so that you don't come across as "spammy" to your friends. Find a consistency that you are comfortable with and that works for your lifestyle.
Facebook allows you to add links to the “About” section of your profile. It is a good idea for you to add a link to your RVezy listing in this section so that anyone who visits your profile will have direct access to your listing.
It takes less than a minute to set this up. All you need to do is go to your profile, click “About” and then “Contact and basic info”. There you will be able to click “Add a website”, where you will be able to add your link.
If you are an avid RVer, you are likely part of many RV-related Facebook groups already. It is a fantastic opportunity for you to be able to promote your RV rental listing in these communities. Be sure to read the rules set out by each community and try to be respectful of them, as some groups may have strict rules about sharing promotional posts.
The Facebook marketplace is a fantastic spot for you to promote your listing and bring more exposure to your RV. 800 million people across the world use Facebook Marketplace each month, making it the perfect place to bring more attention to your RV listing.
It is easy to get your ad up and running in the Facebook Marketplace and should take you less than five minutes to complete. If you are using your desktop to create the ad, you can follow these steps:
And that’s it! Once you have completed all these steps, all you will need to do is wait for the inquiries to start rolling in. Be sure to respond to people promptly so that you can maintain their interest in your RV.
Another way you can leverage Facebook is to create a Page for your RVezy listing. Make sure that you set it up as a business page, that way you will be able to encourage people to book your RV right from your page.
You can add all of your RV's photos, create a description as well as a “Book Now” button on your page that links to your listing. This will make it easier for your page visitors to access your listing and request to book your rig.
Try to post several times a week in order to keep your page active and interesting. If you have the time and budget, you can also experiment with Facebook ads from your page to generate additional demand for your listing.
If Facebook isn’t your thing, you can still use other forms of social media to promote your listing. Instagram is a good place to start. Instagram has over 500 million active monthly users, which can help bring your RVezy listing greater exposure.
Instagram is a very visual platform, so you can use it to really show off your RV. Whether you choose to promote your listing using your personal profile or you decide to create a business profile just for your listing, you should try to regularly post high quality images of your RV.
If you use the right hashtags often, your odds of being noticed by bigger accounts and publications are higher. If you consistently post high-quality content that engages your audience, your chances of being ‘Reposted’ are higher, making it easier for your listing to be placed in front of a huge audience.
Make sure you add the #RVezy and #goanywhere hashtags to your posts as well, as the official RVezy account regularly shares their favorite posts.
While Facebook and Instagram are some of the largest social media platforms that exist today, they are not the only ones out there. You can definitely take advantage of other platforms, such as Twitter and LinkedIn to help spread the word about your listing. If you do not currently use these platforms then you're by no means obliged to create new profiles for your listing. However, the more you promote your listing, the greater your chances of getting more bookings.
Keep in mind that you will need to post regularly about your RVezy listing in order to gain traction from potential renters.
Social media can be an effective piece to marketing your RVezy listing and should, therefore, not be overlooked. Social media platforms like Facebook, Instagram, Twitter and LinkedIn have a huge potential reach and will help your listing gain greater attention, leading to more bookings for you.
Before you start boosting your RV listing on RVezy, please make sure that it is up-to-date with clear photos, a detailed description, accurate add-ons and an updated availability calendar. To go through the entire checklist, you can download the Walkthrough of the RVezy Dashboard.
If you’ve been a long-time RV enthusiast, you may be thinking about making your first purchase. Congratulations! This is an exciting time, and you’re going to fall in love with your new recreational vehicle.
However, there are some things you should know before you take to the open road with your RV. The sooner you learn these tips ...